The French government has put forth a new law proposal that would mandate influencers on social media to label any photos or videos that have been retouched or filtered. This proposed legislation is part of an effort to reduce the negative impact that retouched media can have on people’s self-image and mental health.
Additionally, the proposed law would ban influencers from promoting plastic surgery on their social media platforms as part of any paid partnerships. The promotion of such procedures has come under scrutiny in recent years, as it can often lead to unrealistic beauty standards and contribute to body dysmorphia among young people.
Under the proposed regulations, influencers who violate these strict guidelines could face severe consequences, including imprisonment for up to two years and fines of up to $32,515. The potential penalties indicate the seriousness of the French government’s commitment to protecting the well-being of its citizens, particularly young people who are most vulnerable to the harmful effects of social media.
The proposal has been met with both praise and criticism, with some arguing that it is a necessary step towards combating the negative effects of social media, while others claim that it is an infringement on free speech and the right to promote one’s own brand and products. Nevertheless, the French government remains steadfast in its belief that the proposed regulations will have a positive impact on society and are necessary to ensure that the public is not misled or harmed by influencer marketing tactics.